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Launch and Grow on Amazon

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Using data, proven strategies, and strong branding, Go Forth Advising helps companies increase sales and profit on Amazon

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Setup New Products

  • Setup Amazon Prime listing

  • Create keyword-optimized titles, benefit-focused bullet points, and eye-catching images

  • Recommend Amazon retail price and estimate fees

  • Teach how to replenish and manage inventory fulfilled by Amazon


Optimize Existing Product Listings

  • Analyze historical results to recommend changes

  • Revamp product pages to improve traffic and conversion

  • Add enhanced brand content

  • Enroll in Amazon brand registry

Tiny Green Plants

Implement Proven Growth Strategies

  • Setup and optimize Amazon ads and promotions

  • Create and implement growth strategy

  • Grow ratings and reviews



  • Discuss whether to add Amazon as a sales channel

  • Coach employees who manage Amazon

  • Teach webinars and classes


About Me

While successfully operating my own Amazon business, Americat Company, other companies started asking for Amazon help. So, I created Go Forth Advising.

I have helped grow over 200 products on Amazon in industries ranging from food and beverage to pet to healthcare. My clients are all sizes, from startups to $100+ million national brands.

My approach is data-driven, strategic, and creative. I use tactics that have worked on my own business as well for my clients' businesses. I also coach my clients along the way, so that they can learn to run their Amazon store. 

I earned a BA from Carleton College and an MBA from Duke University. I previously worked for Johnson & Johnson in brand management and digital marketing.

I look forward to helping you grow your business on Amazon!

-Diane Danforth, Founder of Go Forth Advising

Home: About Me

I have had the pleasure of partnering with Go Forth Advising for the last 18 months.  Diane offers a wide array of skill sets which accelerated our Amazon growth. Diane inherited a poorly executed Amazon launch, and we required significant education and strategic direction. Diane, highly professional and always pleasant, increased our e-commerce IQ. Under her guidance, we re-built our Amazon portfolio, initiated digital marketing strategies and launched an effective promotional campaigns resulting in sales growth of 4x.  Diane created trust with her high-level of integrity and business acumen and concurrently delivered revenue growth.

Food Industry

While Amazon is a great venue for sellers- it can also be a bit daunting. Diane really helped me understand and navigate Amazon. I have recommended her services to other businesses that I know.

Pet Industry

Working with Diane has helped my small business gain traction and grow on Amazon. I love how Diane is very strategic and uses data to help drive our agenda forward. She is very smart with where to put our time and marketing efforts to have maximum impact and at what stage we should be making specific changes. I've been working with her for a few months now and have seen our catalog grow month over month. We have big plans for continued growth in 2019 and I'm looking forward to seeing what we can do next together.

Healthcare Industry

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Go Forth Advising, LLC

3000 Village Run Road #103-320 | Wexford, PA 15090


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